Friday, July 31, 2009

Writing Brochures and Business Cards, Part 1

Ok--this is out of the ordinary, but you ought to expect that coming from me. LOL. I know there are some technical writers out there or people in advertising who would love to share their tips on brochure writing.

Would anyone else be interested?

Whether or not we like it, writers need sales tools, too. If you are writing for your own business, for book publishers or for a business where you are employed, at some point, you are going to need business cards, brochures or at least a web page to advertise or represent your business.
What should you say or not say? How should you say it? Do you pay a professional advertiser to write it for you or create it yourself? How do you determine the best way to write it? Do finances play a part in your choice? Or do you purchase what you need, believing that this is the cost of advertising which you eventually will recover through the business you receive?

On your brochures, do you ask the usual questions as hooks? I.E. "Are you looking for...?" or "Are you tired of...?" Are they trite buzz words? Enquiring minds want to know.

Through the business endeavors I encounter, I am learning a variety of writing styles that I never thought I would need or want to try. I'm "loving" it!

I'm a life long learner of all things. Aren't you? Life never ceases to amaze me. I wouldn't pretend to but I desire to know it all. Maybe it's that strong New England spirit or the entrepreneur in me. I have to find answers to every question about everything I want to learn.

Why wonder when you can use the world wide web to find the information you need? Here are two articles about writing business handouts.
If you are really brave, then watch this educational video clip where the speaker (with a heavy northern accent, by the way) teaches us how to use MS Word to create a basic brochure. It takes a few minutes to watch and is perhaps not as modern and flashy as desirable, but it contains simple, step-by-step instruction for the average person to learn how--so stick with it until the end of the clip. You'll like it.



Most important of all, readers, I want to know what you think about the subject. What has worked for you? How do you feel about the topic? Are there any potential guest bloggers in the audience who would like to add their expertise on this subject?

Wednesday, July 29, 2009

Dr. Wordwielder's Wordsmithing Woa's

Good evening, ladies and gentlemen, I regret to inform you that my visit to Rather Be Writing last week was diverted due to circumstances beyond my control.
You see, last Wednesday evening, I was sitting in my customary location on the Davenport in the university library. I was reading through the B entries in my Oxford New English Dictionary when the lines in my bifocals appeared to blur and the words on the page began to fade and then after that I do not recall anything for a while.

All of a sudden, I was startled by a cacophonous CRASH. I arose from my seat to see what was the matter. Oh, wait, that's not me. (Well, I must have been reading too much of Clarke Moore's poetry to my classes that day.) Suffice it to say, my dear friends, that the sound with which I became enlivened, resembled that of a gun shot. I feared that one of the drama students had gotten carried away in the auditorium nearby. But upon closer examination, I discovered no students nor staff members remained in the wing where I had taken up temporary refuge. It puzzled me greatly how such a boisterous boom could come from a seemingly empty building. I wandered from hall to hall when ZAP!!! At that very moment, a white flash of light flooded the air outside the Science laboratory where I expected to find the source of the explosion which had startled me. My left hand stretched toward the counter for stability and I peered over the rim of my spectacles but saw nothing. In fact, I seemed to have lost my visual senses. After a momentary lapse, the discovery that I was enveloped in a pervasive absence of light gave me pause for consideration. I needed to find a way out of the laboratory and into the hallway where I could use my cane to tap along the surface of the wall and circumnavigate the facilities to the exit.

Of course, I remained calm but plotted my response in the event that I should run into the hoodlums who had caused such an offense in order to rob or vandalize the university. My suspicions were that it was a fraternity prank but one could never be certain. It might even be a group of terrorists. I deduced that, even in the shadows, I would have an advantage over the young whipper snappers. Having been employed for so many years of my career at EEIEA, I knew the campus like the back of my hand. There had been many a day where I roamed the hallways reading J. R. R. Tolkien or C.S. Lewis while circumventing the crowds of students who stood chatting in the hallway between classes. I could certainly find my way around better than anyone I knew.

I felt my way out of the room with my cane while clutching the classwork and dictionary in my right hand. I could always use the massive volume as a decoy should the need arise by casting it in the opposite direction of my escape path to lure my assailants away long enough to evade apprehension. I proceeded with caution but also stood erect in order to appear invincible in the event that the criminals had donned night vision equipment.

As I left the room, I was delighted to be greeted by battery-powered emergency lighting in the hallway, leaving shadows distinguishable enough to lower my cane. I advanced with ease toward the visitor's office where I would attempt to locate the telephone and contact the constabulary authorities. As I placed my armload on the chair just inside the doorway, I froze. There, standing in the window behind the desk ,hiding behind the draperies was one of the intruders. The window was open and a breeze flowed through or I might not have seen his shadow wavering back and forth. I crouched and tried to crawl around the edge of the desk so as not to alert him to my presence but years ago, I had injured my right meniscus in an ice storm when visiting an educational conference in Boston. I gasped but was able to stifle it, then proceeded to tip toe with my weapon in hand. As I approached, I raised my cane as high into the air as I could and applied the force of a belly club as I swung. My cane caught in the drapery and tangled up, knocking me off-kilter into the desk behind me where I apparently landed on the button for the intercom and heard my voice echo through the building. “Take thattttttt!” I heard as I struggled to untangle my cane. I pulled it back behind my head and then thrust it toward the window again hoping to strike him but just at that precise moment, the lights came on and blinded me. Reflections on my bifocals prevented my eyes from focusing but then my vision was restored enough to see my victim in full spectrum light. There stood a graduation gown with a pair of the administrator's Florsheims on the floor beneath. It was apparent that a graduating senior had just returned his gown to the office and the secretary had inadvertently left the window open and left it hanging there after closing the draperies.

I was never so undignified in my entire life and realized that I must be in need of some suspended somnolence. I was fortunate to be the only staff member in the building as the security personnel had already retired for the evening assuming that I would make my usual after hours exit and secure the building myself. For this, I was grateful. I stepped forward to seal the aperture and discovered the source of the power outage as a bolt of lightening darted in the distant horizon. The generator back-up timer had tripped after the electricity had been affected by a lightening strike somewhere on the campus. I glanced around and noticed that there was not a sign of combustion in the atmosphere at all so I exited the building and meandered to my vehicle. In all the chaos, I must have left my lesson for you on the desk in the visitor's office but I did not want to become a lightening rod in the lonely parking lot so I scurried into the driver's seat and attempted to drive away into the storm. I thought, perhaps that I might arrive on time but as I continued my journey toward your home, the clouds darkened and the floodgates of heaven prevailed to penetrate the road with horrific hail. I feared that being in Florida, I might be on the outskirts of a hurricane or tornado but had no choice but to continue as I could hardly see the boundaries of the road. Eventually, I arrived upon the edge of my driveway but as it was approaching Two o' clock in the morning,I presumed that you would already be in your bedstead and not appreciate a guest at that hour. I beg upon your mercy for forgiveness of my rude behavior to have not kept my word on traveling to your residence last Wednesday and I hope that your readers have used the week of my absence as an opportunity to study the incredible linguistic lecture which I had deposited here upon my last visit to Rather Be Writing.

This week's lesson shall consist of the following:

1. Hectic or Helpful Homonyms? Choose the correct homonym to place in this old song. “I may never ride in a ___________ but I'm in the Lord's army.” Is it: a. calvary OR b. cavalry.

2. Ideal or Idiotic Idioms? When the utility bill came, it made my___________ because it was so elevated. CHOOSE ONE: a. blood run cold OR b. blood boil.


3. Wise or Wacky Words? Sanguine. Does it mean: a. happy, optimistic OR b. an object containing sparkly sequins?


4. Comical or Cute Coinage? Evoktional may be defined as: to create or do something that will evoke a response from someone. The word also denotes a devotional quality to the response that is evoked. The first time I became aware of this word is when Ms. BeckyJoie's brother, Ray Thombs, Jr. used it to describe his common mode of operation in human relationships. Dear Readers, coined words are rather an addiction to me as a professor and philologist, so if you could kindly humor me a bit and send me your coinages this week via email or a post, it would be ever-fulfilling for me to peruse.


In fact, this week, please do not post your answers here on this weblog but instead, record them on a page elsewhere such as Facebook, Twitter or your personal weblog.
Then come to this page and leave the address or location where we may find your answer. I shall leave the quiz answers with your host to announce at a later time in the next day or so. Thank you so much for understanding my plight last week and I appreciated your consideration and forgiveness.

The time has arrived when I may need to vacate the residence of my hostess but I shall return again soon. I've been very busy lately and a bit scattered so if I do not appear on time, I please to beg your pardon. Nonetheless, whether or not I am present, I shall not neglect to deliver the lessons to Ms. BeckyJoie so that she may be able to publish them for all of her readers to study and memorize. For now, I bid you goodwill and good night. Until we meet again....
Post Script: Don't forget to answer the exam questions.

Tuesday, July 28, 2009

Facebook, Twitter and Youtube

Have you heard the pitter patter of people roaming around deep in Twitter Chitter Chatter? Have you considered putting your face up next to your thoughts on Facebook? How about putting the You into Youtube?
I've realized for a while now, what wonderful devices these were but I had not been taking full advantage of them. Both my brother, Ray and my friend JoJo alerted me to what some experts are saying about using such tools so I went online to hear the scoop.
According to Twitter Guru, Perry Belcher, social media tools are powerful items for writers and business people. Many people think they do not have time or that these are merely time-wasting devices. I've been "razzed" for my own obsession with communication via social media networks. When I do something, I do it full force. I'm learning to find the balance between playing with it and communicating as a business person and friend. That's the key.
As David Alston puts it, "Social media is not a media. [The key is to listen, engage, and build relationships.]" The people on your networks are not only your audience, but they are first, your friends.
Not only has using these tools helped me as a writer but it has grown me as a friend, family member and homeschooling mom to build a community with people about whom I care. Connecting me with people from states all over the USA, my list contains family members and friends who live far away, locals with whom I share everyday parts of my life and new friends with whom I've become acquainted from public interaction or via the web. Fewer still are my business connections. All are important to me and teach me many things.
As well, my children are learning communication skills when they sit next to me and I model for them how to interact with people. So, I'm not only playing with the social media tools--think again! I'd also like to exhort you with this: don't knock them as a waste of time, unless you are so addicted to them that you can't live your life. They don't have to rule you. That's your choice. Just don't diminish their importance to you as a person or a writer. And don't belittle them because you feel a sense of guilt that you ought to be doing something else instead of "wasting time". Communicating with real people is never a waste of time.
While Facebooking and Twittering can be addictive--don't I know it?-- they can also be useful for connecting with readers and forming relationships with real people. They can be a great platform to share your ideas and provoke reactions. Balance is the key. Choose your words wisely.
(NOTE TO FELLOW CHRISTIANS: I have done a large amount of ministry via FACEBOOK chat's and IM's as well as emails. I'm not saying this to elevate myself as it is God who brought MANY people to me for help. I am thankful that He did. I just want you to think out of the box here about social media tools. They aren't just for silly teenage ramblings and tangents of over-tired women like myself, although that certainly does add entertainment factors into the mix.)
One thing that I find appealing about Twitter is that you are limited to a few words and characters so that you really have to think about word choices before posting. It's great for practice in concise speech. Facebook gives you more story room but yet, not as much as a blog. I'm still trying to figure out how to network them, but so far, the experience of each is enjoyable.
Youtube is another free networking tool, giving you the opportunity to let readers get to know you and feel a connection with your message and personality. One blogger "friend" of mine, parodied a song and sang it over Youtube and received umpteen zillion hits. She went from having many readers to having an abundance of followers as her funny video made it's way around blogworld. Of course caution must be taken that a professional or well planned monologue be presented or it could mean ruin for your business. Never do anything on "too much a whim". It could get you in trouble. On the other hand, the most successful people take risks and shoot from the hip at times, too.
In closing, let's examine the follow quotes from a man whose words come from experience and success.
Who said these words?
  • "I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user."

Correction

I accidentally posted that Dr. Word Wielder will arrive here this evening, but that was an error. He will arrive at Rather Be Writing late Wednesday evening. I suppose with all the new happenings, I was so excited about him coming again that I wanted to bring him early. Oops.

Monday, July 27, 2009

Questions, Answers and Bloggy Referrals

Do you like having your mind stimulated by other writers and their ideas? I do. I think I fell in love with the concept of blog quizes and questions. I like the whole idea of memes too but I tweak them and make my own up too. (If you haven't noticed.)



Today's blogpost will take you to some other writers that I like to read. Some I have met and know, while others I've only met online or met recently. Nonetheless, these are some of the interesting sites that I frequent. I wanted to share them with you so that you can have your mind stirred as well.


A friend of mine who I love dearly and have been priviledged to get to know over the internet is a talented well-known author and speaker. Today, JoJo Tabares has posted on her blog a question about a photograph of an animal (amongst other thought provoking material). See if you can figure out what animal she has on a photograph. http://artofeloquence.com/blog/what-is-it/ Note: I post her blog address often as we are such kindred spirits and I spend alot of time reading up on what she does best: communication.


Another blogger of whom I am a new acquaintence has written a quiz that will take some of you down memory lane. I like the name of his blog. It is "From The Book of the Wise and the Foolish". On his Facebook account, he posts alot of writings from his "RSVP to God". Ask him about it and sign up to follow his blog. (He needs some followers as he has interesting things to say.) http://ronaldrichardson.blogspot.com/2009/07/and-away-we-go.html


One personal friend and fellow writer from whom I gain a great deal of inspiration is the leader of Clermont Christian Writer's Group, a many times published author at Chicken Soup for the Soul is Terri Tiffany. She always posts great questions to get you thinking as well as sharing her down to earth tales of her life as an author.
http://http//terri-treasures.blogspot.com/

Another new Facebook friend wrote a wonderful Psalm on her blog. It's the sort of thing that Leaders in Learning likes to post on Sundays. But Cindy Holman posts them at random which is a blessing to her readers. You can read her poems and other cute stories at: www.cindyholman.wordpress.com


Well enough of a goose chase. I love to write and I love my writing friends. I like to let them have the stage once in a while. They are inspirational to me.

Come back tomorrow as Dr. Word Wielder brings you his next message in an unusual way. I can't wait to see him soon and I'm sure you can't either. See you tomorrow night.

Saturday, July 25, 2009

Karen Kingsbury

Tomorrow being Sunday, I thought I would post an article from the CBN website about Christian Fiction Writer, Karen Kingsbury. Several of my writer friends claim her as their favorite authoress and I happen to like her too. I can relate to some things she says about life and her experiences.
There's a great story about her journey in writing, weight loss, and more. Also, you can watch a video of the interview here:
Let me know what you think. Oh, see if you can find the strange request her wannabe date suggested doing before a movie. Also, what is the life decision(s) Ms. Kingsbury shares with the author of Rather Be Writing? Come back and leave the answers here in a comment.

Friday, July 24, 2009

Writing from a Bubble

You know those little bubbles that comic strip characters have popping up from their heads to describe their thoughts? Well, I feel like I'm caught in one this week. Every time, except for once, that I tried to write anything, I either had an interruption or a semi-tragic event occur. (Bread burning in the kitchen, spilled food or drink by the kids, a knock at the door by someone who needed me to come right away, a phone call, and numerous other things.)

OR

I've tried to write about something but had too many thoughts that were taking different directions and

THEN...

I had yesterday's calamity. Read about it here: www.leadlearners.blogspot.com

To quote a song, "so I'll let my words be few". Come back after I find my way out of the comic strip bubble. I will have something more intelligent to say.

Until then, maybe I could just be comic relief in the story of life.